Goodbye keyword tool, hello! keyword planner
The all new Keyword Planner has been introduced to make the planning process of search campaigns easier by combining the functionality of Traffic estimator and Keyword Tool. From getting performance estimate to finding keywords and ad group ideas, you can perform several activities through the Keyword Planner. However, you have to log into your AdWords account to use the planner.
Let’s take a look at its new features:
- Geographical segmentation – They have simplified the search volume data by replacing the two columns of Keyword Tool by “Average monthly searches”, it is specific to your target setting like geographic regions. This indeed will help you get keyword search volume data to city level instead of global level.
- Upload more keywords – You can get performance data by uploading up to 10,000 keywords from your own list.
- Ad impression – You can look for potential impressions with ad impression.ad impression is the replacement of ad share column in Keyword Tool.
- Avg. CPC column – It is the replacement of Approx. CPC (Search). It gives you more accurate data in average cost-per click column than what you got in Approx. CPC column.
Major difference from the keyword tool
- No match type data for search volume – You will get search volumes for the exact match only. It will provide you with an accurate estimate about traffic that you can expect from different match types. This tool has taken into account the overlap between broad and phrase match keyword, and the search volume statics.
- No device targeting – It does not let you target mobile devices separately; by default it targets all devices. However, they are working on features to let you target different devices separately. This is one of the reasons why SEO and PPC managers are giving a cold shoulder to the changes.
Google is working on bringing new features and some of the old features of keyword tools back. Till then you can explore and make the most of what Keyword Planner has to offer.
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